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Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Reduce discounting and increase deal size for direct sales by 20% or more by migrating sales from features, function and price selling to business value selling. d=222693735895213178.

ROI 40
ROI Campaigns Lead Rank Lead Scoring 40
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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

AUGUST 5, 2021

Most recently, InsideView named her to their list of the 25 Influential Leaders in Sales for the third consecutive year in 2013, and she was named to the Sales Lead Management Association’s lists of the 50 Most Influential People in Sales Lead Management in 2009, 2010, 2011 and 2012. Richardson Sales Enablement.

Top of Funnel 98
Top of Funnel Hiring Lead Rank Social Media 98
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