The ROI Guy

AUGUST 4, 2010

Post the technology bubble, Frugalnomics became the modus operandi for IT decision makers. to less than 3% or revenue (analyzing average from 2003-2009), a 30% decline in IT spending compared to revenue. The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget.

ROI 40

ROI Marketing Decision Maker Survey 40

The ROI Guy

MAY 4, 2006

For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. However, most IT sales and marketing efforts are heavily focused on mid-level decision makers. 1] This is the greatest year-on-year increase in spending in five years.

Marketing 40

Marketing Vendor ROI Survey 40

Sales Hacker Training

NOVEMBER 21, 2022

Discover critical information about your priority leads from business size, industry, location, and key decision makers. Skype Skype has been around since 2003 and remains a dependable and easy-to-use service for reaching and communicating with your prospects.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52