SBI

MARCH 2, 2021

Since 2003, Point of Reference has been powering B2B customer reference programs that fuel business growth and fortify brands. After the parties agree on a date and time, both receive confirmation messages, as does the salesperson. This new feature is included with ReferenceEdge’s many other capabilities at no additional cost.

SalesForce 85

SalesForce Twitter ACT Sales Cycle 85

Selling Essentials RapidLearning Center

MAY 12, 2021

Sales and marketing professors at Western Carolina University and Georgia State University surveyed 406 customers of a B2B service to see under what conditions they were most open to giving referrals. 2003) Factors associated with customer willingness to refer leads to salespeople. Journal of Business Research, 56 (2003) 257–263.

Referrals 59

Referrals Buyer Journal Video 59

Score More Sales

DECEMBER 26, 2012

I was an early adopter of LinkedIn (October, 2003) – connecting with people I knew in real life, and it is still the strategy I use today. I invite those who are similar in that they work with B2B companies – often in my niche – mid-market technology or distribution companies.

LinkedIn 232

LinkedIn Conference B2B Networking 232

Score More Sales

MAY 10, 2013

I opened my LinkedIn account on October 3, 2003. I’m an early adopter because I had moved 3000 miles and didn’t want to lose connections with the great friends I made at CCBN (my last corporate employer) so I reached out to hundreds of my former co-workers in 2003 to connect via LinkedIn. It is professional.

LinkedIn 206

LinkedIn Lead Rank Hiring Webinar Metrics 206

Membrain

OCTOBER 22, 2017

I can still remember the powerful inspiration I gained from my first reading of Hugh Macfarlane’s “The Leaky Funnel” – the 2003 book that first drew the B2B sales and marketing community’s attention to the concept of the buyer’s journey.

Top of Funnel 59

Top of Funnel Buyer Funnel B2B 59

Zoominfo

MAY 19, 2020

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Free Trial The CAN-SPAM Act The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. But in the U.S., Free Trial

Guidelines 182

Guidelines ACT Campaigns Scale 182

Zoominfo

MAY 19, 2020

The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. You do, however, have to comply with certain rules when sending those unsolicited emails, and if you don’t, the penalties can be very serious.

Guidelines 317

Guidelines ACT Campaigns Pharmaceuticals 317

SBI Growth

JULY 13, 2013

From 2003-2011, Dave was on a rocket ship. For the last 2 years, Dave ignored the larger trends in B2B selling. And that Dave has two choices: Ignore the trend that is sweeping B2B selling. Dave was a turnaround guy. He turned poor performing teams into high performing teams. He did it as a District Sales Manager.

Promotion 310

Promotion Fashion Trends B2B 310

Score More Sales

OCTOBER 19, 2012

LinkedIn is the darling of the B2B selling world right now, for a number of reasons. In fact, this month marks my 9th year as a LinkedIn member – October, 2003. As a seller and someone who trains and coaching sellers, I’ve always liked LinkedIn and was an early adopter.

LinkedIn 211

LinkedIn Resources Networking Hubspot 211

Sales and Marketing Management

SEPTEMBER 14, 2017

Marketers in the B2B space are all about it, and there’s data to back that assertion up. In a study by the Information Technology Services Marketing Association, 84 percent of B2B marketers said ABM produces a better return on investment than any other marketing option.

Account Based Marketing 168

Account Based Marketing Jigsaw Campaigns Account 168

SalesforLife

MAY 13, 2019

The stats are in and it’s clear that B2B buyers have changed the way they do business in this rapid change but have you or your sales team adapted to this constant change? 2003 - LinkedIn launched in May 2003, and it quickly became known as a place to find jobs and/or find candidates. My evolution since 2000 looked like this.

Policies 73

Policies ACT Hiring Face-to-face 73

Pointclear

AUGUST 8, 2011

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies.

Lead Generation 200

Lead Generation Marketing Qualified Lead Lead Rank Sales Qualified Lead 200

Crunchbase

FEBRUARY 24, 2021

According to McKinsey , a survey found that more than 90 percent of B2B decision-makers expect the remote and digital model to stick around for the long run, and three out of four believe the new model is as effective or more so than before COVID-19. Optimize e-commerce . Indicators point to that outcome. Embrace omnichannel sales .

B2C 56

B2C Scale Face-to-face Vendor 56

Pointclear

JANUARY 15, 2013

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.

Lead Generation 200

Lead Generation Sales Qualified Lead Lead Rank Marketing Qualified Lead 200

Selling Essentials RapidLearning Center

APRIL 3, 2019

Professors of sales and marketing at Western Carolina and Georgia State universities surveyed more than 400 customers of a B2B service. But what won’t harm the relationship, research suggests, is if you ask for something else: a referral. What the research found. But don’t leave it at that. Source: Johnson, J. Barksdale Jr, H.

Referrals 40

Referrals Journal Research Vendor 40

Selling Essentials RapidLearning Center

APRIL 3, 2019

Professors of sales and marketing at Western Carolina and Georgia State universities surveyed more than 400 customers of a B2B service. But what won’t harm the relationship, research suggests, is if you ask for something else: a referral. What the research found. But don’t leave it at that. Source: Johnson, J. Barksdale Jr, H.

Referrals 40

Referrals Journal Research Vendor 40

The Spiff Blog

SEPTEMBER 16, 2022

Rachel is an experienced content writer/marketer, specializing exclusively in B2B SaaS for the past 4 years. She’s also an unapologetic B2B content nerd who *strongly* disagrees that B2C should have all the fun — one of her favorite pieces she got to write was a lead nurture guide styled after an IKEA manual.

Meeting 75

Meeting Top of Funnel Travel Engineering 75

Anthony Cole Training

OCTOBER 7, 2011

I was recently going through a document for our business planning that I wrote in 2003. Learn How to Drive Consistent Sales Results from Your B2B Sales Team. Tony Cole, Founder and CEO of Anthony Cole Training Group. Sales & Sales Management Brew. Current Articles. | Life Success, Sales Success, Management Success - 24 Thoughts.

Hiring 185

Hiring Ideal Customer Profile Webinar Metrics eBook 185

Nutshell

DECEMBER 21, 2020

Founded by Jason VandeBoom in 2003, ActiveCampaign helps 120,000 customers with its “customer experience automation platform.” The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. ActiveCampaign. Want to generate more leads? (Of Of course you do.). Download it today!

Lead Rank 62

Lead Rank Lead Scoring Email Marketing CRM 62

Vengreso

JUNE 2, 2023

Since 2003, San Francisco, Caliefornia has been Dreamforce’s official home. Preparation Tips for a Virtual Experience of Dreamforce 2023 via Salesforce+ As mentioned, you can register for a truly immersive Dreamforce experience from anywhere. Where is Dreamforce? In 2020 and 2021 Salesforce+ provided virtual and online events.

SalesForce 59

SalesForce Hotels Conference Call-back 59

Score More Sales

FEBRUARY 11, 2014

Building a positive brand in the B2B world is the first step toward the idea of a virtual pipeline where content and ideas convert into prospects and ultimately, clients. I started blogging with a Typepad account in October of 2003. LinkedIn was new in 2003 and I put my profile on LinkedIn in October. I corrected that misstep.

Ideal Customer Profile 245

Ideal Customer Profile How To B2B LinkedIn 245

The ROI Guy

AUGUST 4, 2010

to less than 3% or revenue (analyzing average from 2003-2009), a 30% decline in IT spending compared to revenue. According to our ValueBase(tm) metrics comparing IT spending vs. financial performance, IT spending declined from a peak of 3.8% Does a similar fate hold for marketing budgets, which today are 6% of revenue on average.

ROI 40

ROI Marketing Decision Maker Survey 40

Hubspot Sales

NOVEMBER 27, 2023

She began as a single mother in B2B sales and, after 18 years, founded her own sales strategy firm. Her journey in this field began in 2003, and since 2016, she has been dedicated exclusively to sales. Here are some women who are making history in the sales industry. She’s also the creator of Women Sales Pros and the She Sells Summit.

Industry 103

Industry Face-to-face Nonprofit Hiring 103

Score More Sales

JANUARY 24, 2013

If we are not connected, and I don’t know of you otherwise, chances are I won’t want to put you in my valuable network which I have been building on LinkedIn since 2003.

LinkedIn 229

LinkedIn Skype Networking Promotion 229

Score More Sales

AUGUST 24, 2011

I’ve followed Seth for many years – in fact I read his essay In Praise of the Purple Cow in Fast Company Magazine in January of 2003. Of Value Propositions and Elevator Pitches for B2B. Talking or Writing Too Much in B2B Sales. you should too…. or just buy the book). 5 Tips for Lead Nurturing to Grow Your Sales Funnel.

Lead Rank 237

Lead Rank Lead Scoring Revenue Top of Funnel 237

Anthony Cole Training

APRIL 14, 2011

The MythBusters have tackled more than 700 myths since their 2003 premiere. Learn How to Drive Consistent Sales Results from Your B2B Sales Team. Tony Cole, Founder and CEO of Anthony Cole Training Group. Sales & Sales Management Brew. Current Articles. | Myth Busters and Selling - No Excuses!   delicious. Subscribe by Email.

Hiring 144

Hiring Ideal Customer Profile Webinar Metrics eBook 144

Pointclear

AUGUST 18, 2016

In 2003, Bev Burgess , SVP ITSMA Europe, was the host of a get-together in London. There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.: “In

Account Based Marketing 100

Account Based Marketing Marketing Lead Rank Lead Scoring 100

Sales Training Connection

MARCH 18, 2013

Bain published a particularly interesting article noting that historically companies in the B2B market – “consistently grew their revenue faster than their sales and marketing expenses.”. But that was then; this is now. Over the last decade the game has begun to change.

Margin 112

Margin Vendor Face-to-face Sports 112

SalesLoft

JULY 17, 2019

Sales and marketing automation was the saving grace of B2B. It didn’t feel much different than what we were doing in 2009 or even in 2003. More information is available than ever before due to the unanimous adoption of content marketing by all B2B marketing teams. Customized emails were working, and SDR teams were going all in.

Scale 65

Scale Buyer eBook Lead Rank 65

InsideSales.com

MARCH 16, 2020

We’re at the same stage as the PC market in 1983 and the smartphone market in 2003, according to TechCrunch. Traditionally, B2B SaaS sales have always been done face-to-face. SaaS sales are increasing, and the industry is getting bigger. Having a product people want is key. It will only take you so far, though.

Lead Rank 58

Lead Rank Hiring Discount Ideal Customer Profile 58

The ROI Guy

APRIL 21, 2010

Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Contact Monkey

SEPTEMBER 5, 2017

In fact, starting in 2003, they began adding at least one new product every single year! Pardot integrates with Salesforce to add features that are useful for B2B marketing. Salesforce was the very first SaaS CRM option when it was founded back in 1999 by a former executive from Oracle. Get Started With Salesforce Email Integration.

SalesForce 45

SalesForce Scale Software Software 45

Zoominfo

MAY 24, 2018

But of course, simply putting on a B2B marketing event does not ensure its success. In fact, the first Dreamforce conference held in 2003 was meant to inform users of new product updates while also hosting presentations around the theme of “Imagination You Can Use.”.

Social Media 185

Social Media Conference Campaigns Media 185

Zoominfo

MAY 24, 2018

But of course, simply putting on a B2B marketing event does not ensure its success. In fact, the first Dreamforce conference held in 2003 was meant to inform users of new product updates while also hosting presentations around the theme of “Imagination You Can Use.”

Social Media 100

Social Media Conference Campaigns Media 100

LeadFuze

AUGUST 5, 2021

The Gist: WoodPecker has a “ mission is to enable all B2B companies to connect with their ideal customers. A long time ago at a B2B company far, far away there was a sales team with an unorganized sales and marketing process and a broken strategy. There are interviews with top sales people in the B2B industry. WoodPecker.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

Sales Hacker Training

NOVEMBER 21, 2022

RollWorks RollWorks combines B2B lead generation with outbound sales communication to identify, engage and convert leads, at scale. Skype Skype has been around since 2003 and remains a dependable and easy-to-use service for reaching and communicating with your prospects.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52