Is B2B Buyer Confidence Stalling Your Deals?
Alice Heiman
NOVEMBER 22, 2022
Brent explains decision maker confidence is the main barrier for B2B teams to close deals. So stop selling product benefits. 8:16] The value discussion has to start significantly farther upstream than your capability or benefits. [10:24] 32:35] A faster close comes from confident customers.
Let's personalize your content