Is B2B Buyer Confidence Stalling Your Deals?
Alice Heiman
NOVEMBER 22, 2022
Watch the podcast below or on our YouTube channel. 6:12] There are three forces eroding buyer decision making confidence: complexity, information overload and value opacity (outcome clarity). [8:16] The post Is B2B Buyer Confidence Stalling Your Deals? 10:24] (the old way of selling) was based on this idea of frame breaking.
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