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Is B2B Buyer Confidence Stalling Your Deals?

Alice Heiman

Watch the podcast below or on our YouTube channel. 6:12] There are three forces eroding buyer decision making confidence: complexity, information overload and value opacity (outcome clarity). [8:16] The post Is B2B Buyer Confidence Stalling Your Deals? 10:24] (the old way of selling) was based on this idea of frame breaking.

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Three Recent Hurricanes Show the Path to More Effective Selling

Understanding the Sales Force

This past week, Hurricane Lee roared into Nova Scotia, becoming the first such storm to do so since 2003, although at the time it made landfall, Lee had been downgraded to a post-tropical cyclone. In my space, that is our buyer and signer. Three of this year’s (2023) Hurricanes took unusual paths for hurricanes.

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LinkedIn Celebrates 10 Years with Big Enhancements

Score More Sales

I opened my LinkedIn account on October 3, 2003. Listen and engage with their market and industry to offer insight to their buyers. Take a look today at the new channels on LinkedIn Today - it is easier now to learn what your customers and prospective customers are thinking and reading about. It is professional.

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3 Recommendations For Post-Pandemic SaaS Sellers

Crunchbase

The SARS outbreak in 2003 is said to have kickstarted the dominance of Chinese B2C e-commerce companies like Alibaba. Another McKinsey survey found that just 20 percent of buyers wish to return to in-person sales after the pandemic subsides. Optimize e-commerce . Indicators point to that outcome.

B2C 56
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Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. Why are buyers getting harder to reach? As a result, over 81% of buyers expect the vendors themselves to quantify business value of proposed solutions.

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How to Use Data for Marketing Without Getting Overwhelmed

SugarCRM

More than a decade ago, the world hit a point where the amount of data created across the globe in just two days equaled the amount of data produced from the beginning of civilization to around 2003. When data exists across multiple systems or channels, it doesn’t work together. Cost per lead for various channels.

Data 48
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Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

Today’s buyers are more conservative than ever, demanding that any investment they make drive tangible savings and business value – a fundamental change called Frugalnomics. Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands.

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