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8 Steps to Make Sure your Email Marketing is Legal

SugarCRM

You’re focused on getting the best results from your email marketing campaign: personalizing emails, looking for the best subject lines, crafting the perfect email body and checking your metrics. Step 1: Find out who you’re emailing. Australia: Spam Act 2003. That’s great. Canada: CASL.

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Email Marketing: The Value of Getting Permission

SugarCRM

If you are actively sending emails to subscribers in other countries, you are bound by the rules of your country and the rules of the country in which your subscriber resides. Emailing with the right permissions allows customers and leads to build trust and faith in your brand and your company. Ready to get started right away?

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GIFs in Email Marketing: Get Creative with GIFs in Emails

LeadFuze

There was a time when Outlook did not support GIFs in email. However, now, GIFs are compatible with all email clients barring the previous versions of Outlook. This has encouraged more and more email marketers to use GIFs in their emails without worrying about the rendering issues. How to Add GIFs to an Email?

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The Evolution of the Modern Buyer’s Journey: Why Sales Needs to Care Now

SalesLoft

Email marketing was a regular part of sales communications over the next few years, but cold calling still took the lead on favored outreach. Email marketing took the world by storm. Learn more about email personalization in our eBook, Everything You Need to Know About Sales Email Personalization.

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How to Use Data for Marketing Without Getting Overwhelmed

SugarCRM

More than a decade ago, the world hit a point where the amount of data created across the globe in just two days equaled the amount of data produced from the beginning of civilization to around 2003. Here are just a few benefits of data for marketing: 1. Different types of marketing efforts take longer to work than others.

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7 Best Practices for Successful Event Branding

Zoominfo

According to the 2018 Event Marketing Benchmarks Report that surveyed over 400 mid- to senior level event marketers, 95% of respondents state that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world ( source ). What is event branding?

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7 Event Branding Best Practices

Zoominfo

According to the 2018 Event Marketing Benchmarks Report that surveyed over 400 mid- to senior level event marketers, 95% of respondents state that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world ( source ). What Is Event Branding?