Psychological Pricing and the Big-Time Boost It Offers Businesses
Hubspot Sales
MAY 27, 2020
Psychological pricing is a method — or collection of methods — structured around how consumers mentally perceive price points and value. The idea is that consumers won't see the lower quality option as a considerable bargain and will see the higher-priced option as having frivolous features that aren't necessarily worth the higher price tag.
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