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Ranking the top email marketing platforms by their CRM features

Nutshell

Can you rely on your email marketing platform to do the job of a CRM ? . We’ve previously discussed how the top CRMs compare in terms of their email capabilities , but so far we haven’t analyzed the top email marketing platforms by their CRM features. Which email marketing platform has the best CRM features?

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New ReferenceEdge Release Completes the “Final Mile” by Coordinating Sales Reference Calls

SBI

Since 2003, Point of Reference has been powering B2B customer reference programs that fuel business growth and fortify brands. After the parties agree on a date and time, both receive confirmation messages, as does the salesperson. This new feature is included with ReferenceEdge’s many other capabilities at no additional cost.

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Metrics to Drive Lead Generation Performance

Pointclear

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). The ability to report and forecast metrics improves when full-featured marketing automation integrated with CRM or sales automation is in place.

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Is Net Promoter Score (NPS) still a relevant success metric?

SugarCRM

The NPS metric originated with the business strategist Frederick Reichheld in 2003. Leveraging NPS Metrics with Customer Relationship Management (CRM) Tools. NPS metrics can be a useful tool for any business, but they become truly powerful when combined with a strong customer relationship management (CRM) system. NPS Origins.

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Social Selling Via LinkedIn

Janek Performance Group

Since its launch in 2003, LinkedIn has grown to over 774 million users worldwide. Nothing worse than calling a prospect from your CRM and hearing, “They do not work here any longer.” What started out as a social job platform for professional networking has turned into an all-encompassing content platform for business.

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Going Global Means Going Digital

Pipeliner

For an example of the mind-boggling complexity that is coming at us every day, let’s return to a discovery made all the way back in 2003 with the Hubble telescope. Simplification: Pipeliner CRM. With its breakthrough Navigator functionality, Pipeliner CRM moves far beyond the standard concept of a CRM dashboard.

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7 signs your organization needs a sales enablement strategy

DocSend

of companies back in 2003. In fact, simplifying sales processes through automation and the use of CRM technology can increase productivity by 32% , according to Salesforce. In 2016, 60.7% of companies had an average ramp-up time of 7 months or more, compared to just 40.2% Lack of Sales Coaching.