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Three Recent Hurricanes Show the Path to More Effective Selling

Understanding the Sales Force

This past week, Hurricane Lee roared into Nova Scotia, becoming the first such storm to do so since 2003, although at the time it made landfall, Lee had been downgraded to a post-tropical cyclone. A salesperson who messaged me last week is a great example of how successful salespeople are when they call on Decision Makers.

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2020 Hi-Tech IPO Analysis: How Growth Impacts Market Value

HeavyHitter Sales

As Senior Vice President of sales for AuditBoard, the 3rd fastest growing technology company in North America as ranked on Deloitte Technology’s Fast 500, my focus is on revenue growth because it is one of the most important financial metrics in determining the market valuation of a company. million in revenue compared to $145.8

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GTM in the UK: What To Know About B2B Data Privacy Compliance

Zoominfo

The UK General Data Protection Regulation (UK GDPR) The Data Protection Act 2018 (DPA18) The Privacy and Electronic Communication Regulations 2003 (PECR) Because non-compliance penalties can be costly , it’s important to become familiar with the components of each law and what they mean for your business.

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Email Marketing: The Value of Getting Permission

SugarCRM

As marketing professionals, we’re constantly on the quest for the ultimate results: high open and click rates, plus increased customer engagement. Marketing teams skillfully craft attention-grabbing subject lines, captivating content, and perfectly-timed campaigns to propel businesses forward. What is implicit permission?

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How you manage makes a difference

Sales and Marketing Management

The research, completed in 2003, details how happiness extends up to three degrees of separation (for example, to the friends of one’s friends’ friends). Tim Houlihan is an evangelist of applied behavioral economics with more than 25 years of experience in product development, training, sales leadership and marketing strategy.

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Best time to ask for a referral? Listen for warm words from your buyer

Selling Essentials RapidLearning Center

Sales and marketing professors at Western Carolina University and Georgia State University surveyed 406 customers of a B2B service to see under what conditions they were most open to giving referrals. 2003) Factors associated with customer willingness to refer leads to salespeople. Journal of Business Research, 56 (2003) 257–263.

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4 Ways to Use Insights for More Effective ABM

Sales and Marketing Management

Author: Jim Fowler Buzzwords don’t get much buzzier than account-based marketing. Marketers in the B2B space are all about it, and there’s data to back that assertion up. That’s why, as a marketer, you'll get more mileage from your materials by employing ABM to court many similar accounts rather than just one.