GTM in the UK: What To Know About B2B Data Privacy Compliance
Zoominfo
JANUARY 12, 2023
As a data privacy specialist in the UK, I often hear this question from customers and prospects: “How do we remain compliant as we expand into new regions?” For example, under the UK GDPR all marketing activities must rely on either “consent” or “legitimate interest.” UK GDPR The EU’s GDPR is the global standard for data privacy.
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