No More Cold Calling

APRIL 3, 2020

Sales leaders: Lead generation must be your primary focus. They take an internal focus, instead of recognizing that lead generation—referral lead generation in particular—is their ticket to the C-Suite. (Or It’s not 2002 and 2003, or 2008 and 2009. Referrals are your proven lead generation strategy.

Pipeline 414

Pipeline Prospecting Ideal Customer Profile Referrals 414

Pointclear

AUGUST 8, 2011

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Marketing strategies improve with better insight into lead conversion to opportunities, sales and revenue.

Lead Generation 200

Lead Generation Marketing Qualified Lead Lead Rank Sales Qualified Lead 200

Pointclear

JANUARY 15, 2013

Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies.

Lead Generation 200

Lead Generation Sales Qualified Lead Lead Rank Marketing Qualified Lead 200

Nutshell

DECEMBER 21, 2020

Nutshell’s Constant Contact integration syncs your contacts in one click, automatically subscribes leads to the appropriate email lists, measures the engagement of your email marketing, and lots more. Founded by Jason VandeBoom in 2003, ActiveCampaign helps 120,000 customers with its “customer experience automation platform.”

Lead Rank 62

Lead Rank Lead Scoring Email Marketing CRM 62

No More Cold Calling

JUNE 10, 2021

By 2002-2003, people were continually asking if I had a book. I no longer need to tell people why referrals are the best qualified lead generation ever. They asked if I could teach them what I was teaching my clients. I considered writing a book, but every author I knew said it was a grueling experience. Why would I want that?

Referrals 385

Referrals Cold Calling Webinar Metrics Outbound 385

The ROI Guy

MAY 4, 2006

For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006. [1]

Marketing 40

Marketing Vendor ROI Survey 40

SalesLoft

JULY 17, 2019

Outbound lead generation blew up. It didn’t feel much different than what we were doing in 2009 or even in 2003. Learn more about email personalization in our eBook, Everything You Need to Know About Sales Email Personalization. The next three years accelerated everything. We were winning. But it still felt like sales.

Scale 65

Scale Buyer eBook Lead Rank 65