The ROI of ROI
No More Cold Calling
JUNE 13, 2013
For example, we may ask how many sales professionals a prospect currently has? How about ERP or Project Management Software? He is the author of three bestselling business books, including: ROI Selling (©2004 Dearborn), Why Johnny Can’t Sell (©2007 Kaplan), and the Amazon top-10 business book, The Key to the C-Suite (©2011 AMACOM).
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