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The ROI of ROI

No More Cold Calling

Michael Nick is one of the leading experts in sales tool development, and training and sales enablement. He is the author of three bestselling business books, including: ROI Selling (©2004 Dearborn), Why Johnny Can’t Sell (©2007 Kaplan), and the Amazon top-10 business book, The Key to the C-Suite (©2011 AMACOM).

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99% of Businesses are Being Stiffed! And You’re Probably One of Them.

SBI

So why don’t sales software vendors take the easier route? Consider this; according to the 2004 U.S. Now take sales enablement. Sales portals that offer shared-knowledge, collateral management, collaboration tools, and sales content are all elements of sales enablement. A whopping 5.78