article thumbnail

Understanding the Audience for Local Businesses

BuzzBoard

A successful strategy involves using geo-targeted advertising and local SEO. Successful Examples of Digital Marketing Agencies Positioned for Small Businesses The digital marketing world has seen the emergence of several successful agencies focusing on delivering tailor-made solutions for small businesses.

article thumbnail

The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Explore YouTube advertising. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

B2B 217
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

Since Reddit’s creation in 2005, the platform has earned its title as the “frontpage of the Internet.” There’s a subreddit for just about every topic imaginable, but here are a few examples that might interest digital marketers: /r/business. /r/marketing. r/advertising. /r/Entrepreneur. Invest in Reddit Advertising.

B2B 157
article thumbnail

The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Explore YouTube advertising. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

B2B 100
article thumbnail

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. The research implies growing skepticism over sales pitches and marketing fatigue make these once effective channels less so at raising awareness.

article thumbnail

Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. for 2005 – this according to Forrester latest research. billion in 2006, up 8% from 2005. 1] This is the greatest year-on-year increase in spending in five years.

article thumbnail

Business Value Selling and Sales Turnover - Continuous Working for Change

The ROI Guy

Value oriented advertising, direct mail, collateral, case studies and white papers, 3. For example, a large IT vendor we know of instituted a value selling methodology and asked sales professionals to track deals through progressive value steps. These programs have consisted of: 1. Each year, one in three sales professionals is new.

Vendor 40