The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

MAY 4, 2006

For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. for 2005 – this according to Forrester latest research. Why are buyers getting harder to reach? How is IT spending changing for small and medium enterprises?

Marketing 40

Marketing Vendor ROI Survey 40

Hubspot Sales

JUNE 27, 2018

Even if some prospects do read the email, few bother to respond. However, a well-crafted prospecting email is a powerful weapon in any salesperson's arsenal. I used seven principles to take a prospecting email from bad to great, and raised my response rate from 1% to 14% in the process. Email 2: The After.

Prospecting 107

Prospecting Scale Ideal Customer Profile Benefit 107

Sales Hacker Training

DECEMBER 8, 2020

The 6sense account engagement platform uncovers and analyzes buyer intent at scale, identifying prospects who are in market for your solution and providing salespeople like you with the insight to create highly relevant messaging, generate more opportunities, increase deal size, and get into opportunities before your confrontation.

Hiring 119

Hiring Top of Funnel Scale Banking 119

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. In 2005 I co-founded Altify, a Dublin-based global SaaS business focusing on sales and sales best practices.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Bigtincan

DECEMBER 17, 2021

For example, employees collaborating on content with Slack or email or Google Docs can find the usage of these multiple tools frustrating and time-consuming. Say the sales team of this company is pitching a new product to a prospective buyer, and the organization has added new features to this product.

Enterprise 52

Enterprise Enterprise Lead Rank Lead Scoring 52

LeadFuze

AUGUST 5, 2021

Unbiased, detailed content for both buyers and sellers from a range of informed authors. How Sales Pros Can Incorporate LinkedIn’s Active Status into Their Prospecting Outreach. Powerful Virtual Sales Conversations: Preparing Buyers Before the Conversation. Prospect on LinkedIn Without Being a Pesky Salesperson.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. of IT buyers, consuming an average of 3.2

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 16, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40

The ROI Guy

SEPTEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Value selling is an imperative.

ROI 40

ROI Sales Enablement Lead Rank Social Media 40

The ROI Guy

AUGUST 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Here are the top six benefits: 1.

ROI 40

ROI Lead Rank Lead Scoring Social Media 40