Bernadette McClelland

JANUARY 11, 2017

How ‘individual ready’ are you in your ability to operate your tool of trade – whether it be a gun, a sword or in sales today your CRM, your apps, your BI tools, even your phone? They too, will go to market inwardly uncertain, or quail (think chicken!), lacking the necessary conviction, agility and preparation.

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Adaptive Business Services

AUGUST 2, 2017

I did have a life-changing event in 2005. The business that I went back into was one that I loved but, I had not been in that market, even as a sales manager, for three or four years. I sectioned the territory off on a map and spent weeks driving and taking notes which I then carefully added to my CRM. Healthy living.

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SaaStr - Sales Strategy

MARCH 12, 2019

As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support. How does the role of marketing change with the move to enterprise? How does this move impact the relationship between sales and marketing?

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