What is the Best Sales Process for Increasing Sales?
Understanding the Sales Force
JULY 14, 2014
The following article first appeared in the July Issue of TopSales Magazine. The closest anyone has come, since this was introduced in 2005, is The Challenger Sale; however, that describes a certain type of salesperson, whereas in Baseline Selling, achieving SOB Quality is simply a milestone that any type of salesperson can achieve.
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