Business Value Selling and Sales Turnover - Continuous Working for Change
The ROI Guy
NOVEMBER 8, 2006
Vendor analysis is so important that over 61% rate a vendor’s ability to deliver an ROI business case justification as an important differentiator or requirement in the selection process. The bottom line message for vendors – if you want your sales proposal to be a priority, it needs to be justified in quantifiable terms. In response, most sales forces have instituted initiatives to help align with a more demanding and frugal customer base.