Want Better Lead Generation? Get Marketing & Sales in Line
DiscoverOrg Sales
JUNE 8, 2017
I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. And in fact, a study by Forbes & Brainshark notes that 72% of companies that surpassed revenue targets by 25+% “have a defined sales enablement function.”.
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