Technology Sales & Marketing - Party Like its 1999?
The ROI Guy
MAY 4, 2006
A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006.  What can sales teams expect for the rest of 2006? billion in 2006, up 8% from 2005.