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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

The average tenure of CMO’s has doubled since 2006. In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. Download the 2014 B2B Demand Generation Planning template here to get started. It’s now up to 45 months.

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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. In a recent example, a client of ours in the cyber security space wanted to drive more conversations for sales, efficiently.

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The Ultimate Guide to Sales Strategy

Hubspot Sales

Demand Generation. Sales Strategy Examples from Successful Sales Teams. Founded in 2006, HubSpot has since grown to over 56,500 customers in over 100 countries and over $510 million in annual revenue. HubSpot CRM eliminates manual work and actually helps your sales team sell.

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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

For example, the typical B2B prospect receives an average of 20.3 email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

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Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. What can sales teams expect for the rest of 2006? billion in 2006, up 8% from 2005.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Powered by Blogger.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.