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5 Digital Marketing Trends That You Can’t Afford to Ignore

Nimble - Sales

For example, Facebook marked the beginning of a new era in digital marketing when they went public in 2006. Today, almost every brand (local or global) uses this and several other social media platforms for marketing. Many technologies and trends have disrupted the digital world in the past.

Trends 105
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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? Perhaps in the past you laid out a multi-year marketing plan, or simply went year-to-year. The average tenure of CMO’s has doubled since 2006.

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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. By understanding the discipline of sales enablement and how to prioritize tactics based on marketing and sales objectives, companies of all sizes can reap the rewards. Marketing-generated awareness.

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4 Simple Steps To A First-Rate Inbound Lead Generation Process

Vainu

While reportedly first being coined in 2006 by HubSpot, you can find examples of inbound marketing through history, even before the emergence of the internet. With the immense popularity of the inbound methodology today, the results should really speak for themselves with regards to the efficacy of an inbound approach.

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Building an office culture without the office

Sales and Marketing Management

An early and well-known example is the list of 10 core values that employees of online retailer Zappos helped create and that was posted online in 2006. Build a sense of shared leadership.

Journal 156
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Sales presentations: Why more ISN’T better when it comes to benefits

Selling Essentials RapidLearning Center

If, for example, your buyer is interested in four things — ease of maintenance, scalability, user-friendliness, and reliability — you explain the attributes of your product that will benefit the buyer in each of these areas. It’s an overly simplified example but you get the idea. Harvard Business Review, March 2006.

Benefit 59
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How Getting Fired Actually Launched My Referral Business

No More Cold Calling

There are no big marketing costs. The book was published in 2006, and it’s selling even better today. The examples are dated, but the methodology is the same—because it works. (Seems like a dumb question, because everyone likes them. But I had to ask.). The Answer: Absolutely. What do you like about referrals?

Referrals 291