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Want to be an “A” student?

Sales 2.0

Back in 2006 I coined the term “Sales 2.0” (see the logo on this website). In my opinion we’ve come a long way since 2006 but we still have a long way to go. Back in 2006, I came up with a framework for prospecting/getting a meeting. There’s still plenty to do. My concept of Sales 2.0 Let’s call it 3 million unhappy people.

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Women Sales Leaders: From Pioneers to Modern-Day Trailblazers

No More Cold Calling

And as a member of the executive committee of the Women’s Educational and Industrial Union of Boston, she had the means to provide that training. She and I first met in Chicago at a CEO Read gathering in 2006. Her book Selling to Big Companies was published in December 2005, and my book No More Cold Calling was published in 2006.

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What is Fractional Sales Management?

Sales Manager Now

In 2006 I discovered the practice of Fractional Sales Management before it became an emerging industry. I didn’t create the term, but I’ve been doing the work. I recognized a common challenge for small business owners impeding their ability to scale their business growth back then.

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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The problem?

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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The problem?

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7 Critical Skills of the Social Seller

SBI Growth

Jill remains Eloqua’s #1 Sales Rep since 2006. Surely Jill has made adjustments since 2006. Focus on the industries of your clients. She consistently taps into her social network to grow her business. She has adopted the critical skills of the Social Seller. How successful is she? The market moves quickly.

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Engagement and Effectiveness Go Beyond Digital Marketing

Increase Sales

In 2006, Advertising Research Foundation (ARF) began the hard work of defining engagement with this definition: “Engagement is turning on a prospect to a brand idea enhanced by the surrounding context.” Smart SMB professionals will devote some time to begin to understand this still growing industry and yet still illusive.