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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. This can be accomplished through programs such as email lead nurturing. And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down.

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Review of SNAP Selling Author and B2B Sales Trainer Jill Konrath.

Score More Sales

Jill first appeared on my radar in early 2006 after she launched her first book, best seller and award-winning “Selling to Big Companies” which helped smaller companies get their foot in the door to bigger companies. 5 Tips for Lead Nurturing to Grow Your Sales Funnel. Book Review of High Profit Selling by Mark Hunter.

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