SaaS eSignature Market: From $1 Million in 2006 to $1 Billion in 2018

SaaStr - Sales Strategy

Is it better to create a new market, or enter a large existing one? But creating a new market might be the vector where it is hardest to conceptualize the actual, true market size of. It’s easy to say if every marketer used your brand new type of product, you’d be doing $100m a year. I have a case study for you that I was personally a part of :), the development of the true SaaS eSignature market. But in a new market, that truly is special.

Is the Pipeline a good metaphor for our list of opportunities?

The Ultimate Sales Executive Resource

Can you see the connection of this picture to our discussion about pumping up the pipeline (August 27, 2006). You and your team had hoped that the short fall observed earlier in the year could be recuperated later as you had encouraging signals from the market. In the end however the market did turn out weaker than expected. My short answer is no.


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These Questions Had to Come Up

The Ultimate Sales Executive Resource

buying trough an RFI/RFQ process versus buying on a spot type market) you might have more than one process. We are living in era of benchmarking and best practices. It is thus no surprise to me that after having given you an example how to derive a rudimentary forecast from the leaking sales funnel, questions like the following have arisen. You might ask yourself how many stages a sales funnel should have? In the picture of the entry prior to giving the example, I used six stages.

Rudimentary Forecast from Leaking Sales Funnel

The Ultimate Sales Executive Resource

Should you need to know if this method has any academic foundation, you will find the principle described in a similar fashion in Marketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. If your Sales people work with lists of opportunities, they usually have captured the date when they expect the opportunity to close (Close Date), the expected order amount and a high level description of the solution the customer considers buying.

Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. Do the latest increases in IT spending mean good things for IT Sales and Marketing executives? On average, how much do IT firms spend on marketing? percent of revenue on marketing.

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Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.

The ROI Guy

Wednesday, November 08, 2006 Hard and Soft ROI - The differences and quantification Hard and soft ROI usually refers more specifically to various benefits which can be included and used in an ROI analysis. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing?

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The ROI of RFID in the Supply Chain

The ROI Guy

Eliminating out-of-stock conditions via better RFID product tracking, inventory visibility and forecasting can have an immediate impact on top-line revenue by retaining lost sales and recapturing lost market share. Market Mandates and Revenue Opportunities: Many industry leaders have set the stage by mandating RFID functionality and compliance in order to participate in their ecosystem.

ROI Calculators - do they work and are they credible?

The ROI Guy

These calculators have proven valuable as landing pages for direct marketing campaigns and for educating and capturing leads. ROI Calculators are typically used on vendor websites to provide a tool where visiting prospects can quickly determine whether the vendor’s solutions can provide quantifiable value. Typically the calculators have a few questions in order to get an idea about the prospects business and opportunities from improvement.

Seven Steps to a Highly Successful Budget Presentation: Proving Past Success

The ROI Guy

It is essential that the company compare to names peers with similar business models, industry leaders that the company would like to emulate, and precise industry averages for their segment of the market. IT spending is expected to grow again for the third straight year, with average 5-8% increases expected again for 2007. As a result, the IT budgeting process should be easier than in years past.

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How Long-Range Missile Tests Affect Your Career

The Brooks Group

Markets were clearly rattled by the test, cooling a lot of the buying and selling in Asia. So, North Korea puts on its own fireworks show, making everyone in the region pretty tense. Tension like that is certain to put a strain on the economic situation. We could talk about long-range missile and/or nuclear testing. Why countries do it, which should have nukes, what the reaction could and should be.

Is there real business value behind the hype of SOA?

The ROI Guy

Over time, companies that can rapidly adapt to change and drive rapid business optimization stand the best chance for survival against the competition and can take advantage of market changes not only to survive, but to take the lead. Even more, new projects have been able to re-use services from this project, helping to reduce development time, risks and improve velocity to market.

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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. By understanding the discipline of sales enablement and how to prioritize tactics based on marketing and sales objectives, companies of all sizes can reap the rewards. Successful sales enablement starts with ensuring marketing and sales are aligned , which isn’t always easy, but pays its dividends many times over.

CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? Perhaps in the past you laid out a multi-year marketing plan, or simply went year-to-year. World class CMO’s are perfecting the agile approach to marketing campaigns. The average tenure of CMO’s has doubled since 2006. It’s a solid marketing plan with an agile process approach.

Engagement and Effectiveness Go Beyond Digital Marketing

Increase Sales

Today’s SMB world is one that abounds in digital marketing (paid advertisements). With the lines of digital marketing continue to be blurred with the content marketing through social media scattered among all the digital ads, it is becoming more and more difficult to separate the ads from the general content. Yet engagement and effectiveness are equally required for all social media marketing and not just digital.

5 Digital Marketing Trends That You Can’t Afford to Ignore

Nimble - Sales

For example, Facebook marked the beginning of a new era in digital marketing when they went public in 2006. Today, almost every brand (local or global) uses this and several other social media platforms for marketing. The post 5 Digital Marketing Trends That You Can’t Afford to Ignore appeared first on Nimble Blog. MarketingMany technologies and trends have disrupted the digital world in the past.

Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.

The ROI Guy

Wednesday, November 08, 2006 Is Return on Customer (ROC) a good business value metric? Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F. How Do You Get Started in Content Marketing?

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Predictions for 2006: What should an SMB IT Executive Expect for the New Year

The ROI Guy

Growth oriented SMBs will gain a complete understanding of their project and investment portfolio in order to help reduce current “keeping the lights on” spending, optimizing the investments in innovative front-office applications around customer applications, relationships, sales and marketing. Vendors realize its not just enterprise IT that counts – never before have more vendors focused on solutions for small and medium businesses - and 2006 is the year for SMB oriented solutions.

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4 Simple Steps To A First-Rate Inbound Lead Generation Process


While reportedly first being coined in 2006 by HubSpot, you can find examples of inbound marketing through history, even before the emergence of the internet. Marketing

Building an office culture without the office

Sales and Marketing Management

An early and well-known example is the list of 10 core values that employees of online retailer Zappos helped create and that was posted online in 2006. Author: Paul Nolan.

Does Social Media Really Generate Revenue?


Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking.

Celebrating 50 Years of Email


In 1978, Gary Thuerk accidentally sent the first mass email marketing campaign to 393 addresses to announce the launch of new computers. Our Sender Score reputation services launched in 2006. Blog Email Verification & Marketing Industry News & Trends

Top 10 Reasons Why Inbound Cannot Replace Sales

Understanding the Sales Force

I was following a discussion in the Hubspot VAR Group on LinkedIn , where the question posed to the group was whether or not the first sales hire should be a sales or a marketing person. Disclosure: Hubspot is a client of both Kurlan and OMG ; This blog is hosted on Hubspot''s terrific blogging and lead-gen platform and I was one of their very first customers back in 2006.]. Hubspot''s VAR''s are all marketing agencies specializing in inbound marketing.

Sales Talk for CEOs: How Word of Mouth Was All We Ever Used to Attract New Business with Nancy Duarte with Nancy Duarte (S2:E20)

Alice Heiman

She created a category, built the presentation for An Inconvenient Truth (2006) with Al Gore (won an Academy Award), published a book, did a TED Talk (2010), published more books, and continued to delight customers, It worked and it drove business alright, but it was very demanding.

7 Tips to Real Estate Agents’ Success

Increase Sales

With over 2 million real estate agents (2006) according to the National Association of Realtors (NAR), becoming a successful real estate agent takes more than just a license and knowledge of current laws and regulations. 3 Tip – Research Your Market Plan. Invest the time to do your research specific to your marketing plan within your strategic action plan. Time spent in constructing your marketing plan is definitely well spent.

Sales Blogging - Do As I Say, Not as I Do

Understanding the Sales Force

If you were to read through each of the 1,150 articles I have posted on this blog since 2006, and organize, sort, create a flow and edit it all into a Sales Management Bible, we would have one enormous how-to guide. Although that was the original plan in 2006, it is no longer on my radar. We go to market through a global network of certified partners - our channel - and we spent considerable meeting time talking about them.

7 Critical Skills of the Social Seller

SBI Growth

The market is changing. Jill is buyer-centered and focused on ways to personally evolve with her market. Jill remains Eloqua’s #1 Sales Rep since 2006. Surely Jill has made adjustments since 2006. The market moves quickly. And the market rewards them with revenue. She is “passionate about helping Marketing teams increase their contribution to the Sales pipeline.”. Social Sellers are constantly in touch with the market.

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OpenView Venture Partners Raises $450 Million for Sixth Fund


” Since its founding in 2006, OpenView has raised $1.5 Founded in 2006, OpenView Venture Partners is a venture capital firm investing globally in business software companies. BOSTON, Oct.

Do You Realize How Far You Have Come?

Smooth Sale

Thirteen years ago, in 2006, Sourcebooks published my manuscript and entitled it “Nice Girls DO Get the Sale: Relationship Building That Gets Results.” For me, the biggest hurdle was learning how to market my work effectively. ABC-TV ‘View from the Bay with Spencer Christian, 2006. Today’s question is, do you occasionally take the time to realize how far you have come?

Timing is Everything

John Barrows

I can’t tell you how many ideas I’ve heard about (or come up with myself) that were great ideas at the time, but failed because the market wasn’t ready for them. Unfortunately, they developed it in 2006 when the market wasn’t ready, so it died. They had to do the incredible task of installing custom hardware in cab fleets and get a bunch of the fragmented cab company market on board.

Sales Candidate Shortage - More Proof That Sales Isn't Dead Yet

Understanding the Sales Force

Of course, that''s been going on since at least 2006 when I posted my first rebuttal to this silly claim, and as recently as last month when I posted my latest rebuttal. It''s being perpetuated by extremist marketers who are claiming that inbound will become the be-all end-all. Understanding the Sales Force by Dave Kurlan As you probably know, many people have been writing premature obituaries about the impending death of selling.

You Should Go Native With Salesforce – Here’s Why


AppExchange was officially launched in 2006 and has exploded into the #1 business app store in the world! Advice for Sales Managers Marketing Salesforce Salesforce Adoption Salesforce Developers TechnologyOver 70% of Salesforce customers are using apps created in or acquired through the vast AppExchange marketplace. The question is: are all apps created equal? The answer lies in the difference between apps that are native to the platform and those that are not.

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. Content Marketing and the Forgotten Sales Professi.

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Interactive Smart Content™ and Dynamic Sales Tools Required to Meet Changing Buyer Needs Marketing of B2B solutions has clearly become more difficult over the past several years, evident in research from IDC indicating that: 62% of B2B vendors now need more leads in order to generate the same amount of sales; 72% indicate an increase in buying cycle time over the past 6 month, while the buying cycle timeframe has increased over 10% in the past 12 months.

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. These new channels have made it easier than ever for marketers to reach out to prospects, and marketers are certainly taking advantage of the available efficiency. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

How to Have Your Fellow Woman’s Back in the Cutthroat Sales World

Sales Hacker

You may be familiar with Madeline Albright’s famous quote from 2006 – “There’s a special place in hell for women who don’t help other women.” The reality is that unless your company has 100% market share, there are enough prospects and customers (and plenty of money) to go around. Career Development Sales & Marketing ArticlesThere’s an unwritten rule that women need to support other women at work.

How to Find a Sales Mentor

Score More Sales

I first met Jill Konrath after reading her new book, Selling to Big Companies in early 2006. Lori Richardson speaks, writes, and trains on sales strategies for B2B mid-market technology front-line sales teams. Lori, Trish, and Jill August, 2012. To be professional in any career, you need mentors. I met Trish Bertuzzi in 2010. Perhaps how I stumbled into finding great mentors in the B2B sales world might inspire you to find mentors and inspiration yourself.

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One Thing Missing from The New Way of Selling - Part 2

Understanding the Sales Force

OMG became one of Hubspot''s very first customers in 2006 and all of my articles are hosted on their terrific platform. It describes mostly young, social salespeople, who sell inside and to marketers who are also mostly social sellers. And it does work if you have a suitable product, price range, technology, target market and sales cycle. It works if you have a dedicated team of top-of-the-funnel inbound marketers.

Sales presentations: Why more ISN’T better when it comes to benefits

Selling Essentials RapidLearning Center

‘Resonating Focus’ A group of marketing professors, writing in the Harvard Business Review, formalized this idea as a selling methodology to combat cognitive overload. 2006). Customer Value Propositions in Business Markets. Harvard Business Review, March 2006.

Becoming a Master Networker – Power Partners

Adaptive Business Services

New construction (my area of specialty and focus) was hot in Boise in 2006 and I set about to document every new commercial project that I could find in the area. I have personally not made a true cold call since I went out on my own in 2006. Now, you may have people from the same industry who specialize in different markets (vertical, geographic, etc.). Let’s talk a bit about power partners. Power partners are the secret sauce of the networking world.

Time To Upgrade Your Webinar Tools?

Fill the Funnel

The later release of GoToWebinar (GTW) in 2006 and GoToTraining in 2010 expanded GoToMeeting capabilities to accommodate larger audiences. Hangout Plugin – This service was one of the first to market using Google Hangouts on Air as the delivery vehicle. Marketing Presentation Tools Web Tools Citrix gotowebinar Webinar webinar ignition webinar jam Is it time to upgrade your online meeting tools and capabilities?

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