article thumbnail

Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down. Process-oriented sales enablement.

article thumbnail

A Conversation With Cory Bray: Developing Sales Enablement Methodologies

Costello

Cory Bray , coauthor of The Sales Enablement Playbook , Sales Development , and the recently released Triangle Selling. With a background in sales, finance, and operations, he’s crafted his experiences into a career in sales enablement. What is The Sales Enablement Playbook about and why did you write it?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Spaced Reinforcements: Helping Sales Readiness and Enablement Win the Battle Against the Forgetting Curve

Mindtickle

Even more recent research like the 2006 report Spacing Learning Events Over Time: What the Research Says by Will Thalheimer indicates that “spacing is particularly beneficial if long-term retention is the goal.” MindTickle’s Spaced Reinforcements has emerged as a critical capability to overcome this dilemma.

article thumbnail

In Conversation with Mark Tefakis of Fuze

Mindtickle

This post is based on a webinar where Mark Tefakis, VP of Global Enablement at Fuze, shares the key pillars of successful sales enablement and how to show its ROI to your leadership. Founded in 2006, we’re headquartered in Boston and have offices throughout Europe, into Australia, Latin America, and Asia Pacific.”.

article thumbnail

In Conversation with Mark Tefakis of Fuze

Mindtickle

This post is based on a webinar where Mark Tefakis, VP of Global Enablement at Fuze, shares the key pillars of successful sales enablement and how to show its ROI to your leadership. Founded in 2006, we’re headquartered in Boston and have offices throughout Europe, into Australia, Latin America, and Asia Pacific.”.

article thumbnail

Spaced Reinforcements: Helping Sales Readiness and Enablement Win the Battle Against the Forgetting Curve

Mindtickle

Even more recent research like the 2006 report Spacing Learning Events Over Time: What the Research Says by Will Thalheimer indicates that “spacing is particularly beneficial if long-term retention is the goal.” Mindtickle’s Spaced Reinforcements has emerged as a critical capability to overcome this dilemma.

article thumbnail

How Much Selling Do You Really Do?

Janek Performance Group

In the 2006 movie, The Pursuit of Happyness , Will Smith plays a homeless salesperson. Engineering your day to maximize your performance requires priority management, not just time management. In other words, you can organize your day on your calendar, but without prioritizing you could end up working hard but avoiding the hard things. .