Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.
The ROI Guy
NOVEMBER 8, 2006
Wednesday, November 08, 2006 Hard and Soft ROI - The differences and quantification Hard and soft ROI usually refers more specifically to various benefits which can be included and used in an ROI analysis. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tailwinds for Marketing Automation Software - Insi.