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Announcing 2019 CRO Compensation Report

The Bridge Group

Here at The Bridge Group, we’ve been doing rep and manager comp research since 2007. Although we’ve been asked about CRO/SVP of Sales compensation a lot , it’s one area we’ve never delved into. To read the full report, download the CRO Compensation Research Report. You can get the latest SDR report here and AE report here.)

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Participate in 2023 AE Research

The Bridge Group

T oday we launch our 2023 Account Executive motions, metrics, and compensation research. This is our 10th iteration of this project since 2007. This edition will take ~ 6 minutes to complete. If you lead an AE group, please participate below.

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Team incentives: 7 do’s and 2 don’ts

Sales and Marketing Management

Teams perform better than individuals [ Kuhn, “Experiments on Motivation, Incentives and Rationality” 2007 ], and you and your bottom line can benefit from rewarding teams. In a 1996 article on the Kohler effect [“ Social compensation and the Kohler effect ,” Stroebe, et. Worry no more. Rely on extrinsic, non-monetary rewards.

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Participate in 2022-23 SDR Research

The Bridge Group

T oday we launch our 2022-23 SDR motions, metrics, and compensation research. This is our 9th iteration of this project since 2007. This edition is more streamlined than prior years and will take ~ 5 minutes to complete. If you lead a Sales Development group, please participate.

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LinkedIn Study Women In Sales

Score More Sales

Jill Konrath took matters into her own hands and created a conference for sales women with all women sales experts as presenters back in 2007. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions, strategies or opinions.

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Attrition Assumptions for the 2024 SDR Plan

The Bridge Group

Option 3: Reduce the quit rate There are entire books and mountains of posts written on this topic but excluding company culture, compensation plans, inbound leads, territory splits and 50 factors that could influence your attrition rate, I'll focus on one. That can mean the difference between hitting your number or missing.

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The Pipeline ? Tactical use of Voice Mail

The Pipeline

December 2007. Sales Compensation. TopLine Sales Compensation Solutions. January 2009. December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. The Pipeline Renbor Sales Solutions Inc.s Tactical use of Voice Mail. Proactive Triggers. Proactivity. Productivity.

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