article thumbnail

Cold Email, Warm Leads: Where Does Good Data Come From?

DiscoverOrg Sales

The reality is that most sales and marketing automation tools and CRMs use data from a variety of sources: usually a combination of (1) purchased third-party data, (2) user-generated data from form-fills, and (3) information that is manually entered in-house. The overall data includes data from DiscoverOrg.

Data 254
article thumbnail

Why it is so Difficult to Compare Sales Effectiveness from One Salesperson to Another

Understanding the Sales Force

Whether we measure our success in units, currency, rows of data, experiences, visibility, or reams of paper used (pre pandemic), achieving two million sales assessments is quite an accomplishment. But there is a more important part to this story than the number of salespeople assessed or whether that number is an achievement or a failure.

Hiring 350
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Scariest Thing is What You Don’t See: Your Garbage Sales & Marketing Data is Killing You

DiscoverOrg Sales

It’s your data. When I founded DiscoverOrg in 2007, delivering quality sales and marketing data was the backbone of what we wanted to build. Let me show you some examples from data vendors we’ve bought data from in the last 12 months. One vendor we encountered gathers data through a business card-scanning program.

Data 181
article thumbnail

A Speck of Promise for Women in the Workforce

Zoominfo

The conclusion, similar to the data on diversity in 2020, is exactly what one might expect: Progress is being made, but there’s still a long way to go. When we categorize the data by industry, the imbalance comes more clearly into focus. We also looked into how women may have had their careers impacted by the pandemic.

Nonprofit 130
article thumbnail

21 Important B2B Cold Calling Statistics

Zoominfo

In 2007 it took an average of 3.68 The Problem with your Data. Low-quality data can impact every aspect of a business—particularly sales and marketing. If your team’s performance is lagging and your sales database is a mess, it’s time to conduct an audit of your data. Quality data is the fuel of any successful sales team.

article thumbnail

BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg Sales

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. However, another one is that in 2007 IT spending was hotter than it’s ever been. However, another one is that in 2007 IT spending was hotter than it’s ever been. Why so high?

article thumbnail

The Promotion Gap for Women in 2020: Yes, It Still Exists.

Zoominfo

This data was pulled in January 2020. Although some companies do well elevating women to leadership positions —particularly in certain industries or at businesses of a certain size—new data from ZoomInfo suggest that the rate at which females are promoted to management and executive levels still pales in comparison to their male counterparts.

Promotion 232