The Pipeline
FEBRUARY 3, 2012
December 2007. It is true that the economy has had a real impact on leaders ability to properly respond, but there is still room for data driven creative approaches. This however is easier to do when you have data to support both the reshaping of territories and the opportunities created. Demand Generation.
The Pipeline
APRIL 27, 2011
December 2007. This can be an overview of new research, feedback from a recent customer briefing, review of new market trends or analyst data, or even a quick presentation or interview (live or recorded) with an actual customer. Demand Generation. January 2009. December 2008. November 2008. October 2008. September 2008.
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The Pipeline
OCTOBER 14, 2011
December 2007. The farsighted view is guestimated monthly, quarterly and annual revenue projections based on equations developed from limited, subjective data. Demand Generation. January 2009. December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008.
The Pipeline
JULY 19, 2011
December 2007. While we are all impressed with Watson’s success, that is a long way from creating demand, generating leads, dealing with all the variables that human interactions involve when it come to risk, money and emotion. Demand Generation. January 2009. December 2008. November 2008. October 2008.
The Pipeline
MAY 12, 2011
December 2007. By replacing it with new virtual infrastructure it will save lots of space and data center power and cooling. Demand Generation. January 2009. December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Book Notice. Book Review. Cold calling.
The Pipeline
MAY 13, 2011
December 2007. Create campaigns for the sales team that, rather than offering “once-in-a-lifetime” discounts or “check-in,” instead offer a report with valuable data. He focuses on b2b sales marketing across the entire funnel from demand generation to overall marketing to sales process and organization. Demand Generation.
The Pipeline
APRIL 15, 2011
December 2007. Marketing automation software generates the data marketers need to provide new levels of support to sales. The challenge is in developing the processes for sharing the data in ways that help salespeople have better conversations and more relevant interactions that serve buyers’ needs. Demand Generation.
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