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Follow the Money: The Primary Responsibility for CMOs

Pointclear

The term ‘follow the money’ was made famous in the 1976 drama documentary All the Presidents Men , and has been used variously as the basis of journalistic articles ever since. Its purpose is to follow the money trail to get to the root cause of an issue. Follow the Money. Does Marketing wanna follow the money?

ROI 100
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Ode to The Salespeople Customers Can't Wait To Meet?

The Sales Association

Salespeople – We will follow you on your journey, we will treat you as trusted advisors because you converse with us, you humanise the process, you speak WITH us not broadcast TO us. I like to hear new words that are flavoured with growth and contribution, certainty and consideration, persuasive not prescriptive. Posted by Jeff Arnold.