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Guest Post: Like me! Why should I like you? Eh, I have no idea!

Jonathan Farrington

If you can remember that far back in Facebook history (2007), it started as a “fan” page. Asking for a like gives me or anyone else little or no incentive to do so. Then one day (way back in 2010), out of the blue, Facebook decided to change it to a “like” page. Why did they change it? Want more “likes”? No, not gonna happen.