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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007.

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Why Marketing Should Own Inside Sales (and why they shouldn’t)

A Sales Guy

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. In 2007, Matt began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth.