article thumbnail

Sales Pipeline Dried Up? The #1 Way to Land Top Prospects Now

No More Cold Calling

Ram Charan, author of more than 20 books and consultant to CEOs, said in 2008 : “It’s counterintuitive but true that when the economy slows down, the pace of decision-making has to speed up, because you can’t put off the tough choices anymore. They cut advertising, travel, training, marketing, and discretionary expense line items.

Pipeline 414
article thumbnail

GTM 71: Writer CEO Tells All: Securing Enterprise Customers with a PLG Motion | May Habib

Sales Hacker

What You Will Learn: May’s perspective on the economy now compared to that of 2008/2009. Highlights: (6:12) May’s learnings from Lehman Brothers and the economic crisis of 2008/2009. (14:11) Writer’s decision to make PLG table stakes and how they leverage their motion to secure enterprise customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

article thumbnail

Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

Following the 2008 recession, it took larger companies an average of four years to recover their pre-recession level of GDP , while smaller companies took six years. Planned marketing hiring has dropped to its lowest point, going negative for the first time since the survey began in 2008, with average hiring estimated to be -3.5%

article thumbnail

Solutions to Your Small Business Sales Challenges | Sales.

The Sales Hunter

Maybe a media representative suggests a new advertisement. So, “pop” off they go with new advertising. Then an advertising agency suggests a new brochure and off they go again. December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008.

article thumbnail

#1 Way Salespeople Destroy Profit | Sales Motivation and Sales.

The Sales Hunter

Leave that to your marketing or advertising department. December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. The sales profession is not about giving away things. ” Sales Motivation Blog. August 2009.

article thumbnail

The Pipeline ? Sales Alchemy

The Pipeline

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Gary Hart’s career as an advertising, marketing, and sales executive began in 1971. ©2008 Copyright by The Pipeline. August 2009.

Pipeline 198