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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

Following the 2008 recession, it took larger companies an average of four years to recover their pre-recession level of GDP , while smaller companies took six years. Planned marketing hiring has dropped to its lowest point, going negative for the first time since the survey began in 2008, with average hiring estimated to be -3.5%

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Is Digital Marketing Worth It? Unveiling the ROI for Small Businesses

BuzzBoard

In terms of lead generation, digital marketing employs a variety of methods such as email marketing, content marketing, SEO, and social media advertising. For example, a case study demonstrates how a small business boosted their lead generation by a significant percentage through a focused online campaign.

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The Pipeline ? 3 Lead Generation Myths That Will Clog Your Sales.

The Pipeline

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. For example, get so-called leads from mailings, trade shows, advertising, networking, newsletters, and speaking. August 2009. April 2009.

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Who is Your Lexus? | Sales Motivation and Sales Training

The Sales Hunter

The company I use most often as an example in my speeches is hands-down alone at the top… Lexus of Omaha. Could you get a better form of advertising than that? December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008.

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Don’t Use Social Media for Direct Sales – Do this Instead

Pipeliner

The full report, available for download on Gallup’s website, was the result of an ongoing study of the consumer market from 2008 through 2014. Businesses may rightfully see this as an indication that money spent on social media marketing and advertising could likely be better spent elsewhere. The Business Approach.

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The First-Mover Advantage, Explained

Hubspot Sales

So, what are some real-life examples of the first-mover advantage? First-Mover Advantage Examples. After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. In 2008, HTC became the first manufacturer to make Android devices and other brands followed.

Loyalty 101