Those Who Measure, Measure Rubbish
The Ultimate Sales Executive Resource
NOVEMBER 19, 2008
Here we have only room to illustrate the use with an example. is the translation of a play on words in German: “Wer misst, misst Mist”. Physicist use it to remind themselves that not all what they measure can be taken as hard facts. Sales managers might want to adhere to this caution as well.