Zoominfo
AUGUST 3, 2022
All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.
Sales and Marketing Management
SEPTEMBER 28, 2020
Sales and marketing teams have been slashed, and pipelines are running dry. Following the 2008 recession, it took larger companies an average of four years to recover their pre-recession level of GDP , while smaller companies took six years. The impact of these changes is highlighted in the marketing segment. in the next year.
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BuzzBoard
FEBRUARY 28, 2024
Defining ROI in the Context of Digital Marketing for Small Businesses The return on investment (ROI) of digital marketing for small businesses is a critical metric offering insights into the success of a marketing campaign and informing business decisions. Ready to elevate your digital marketing strategy and drive superior ROI?
Sales and Marketing Management
DECEMBER 8, 2019
With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. Let’s look at an example from my own life. Take, for example, the small running shoe store in Healdsburg, California, where I buy my favorite shoes.
Zoominfo
DECEMBER 19, 2018
Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!
Zoominfo
AUGUST 1, 2022
I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. BrassRing was in a hot market during the late ‘90s tech bubble,” Wolf says. triggered the world financial crisis of 2008. And how does my message relate to that?”
Zoominfo
OCTOBER 5, 2021
If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!
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