Grow Revenue During a Recession by Being Counter-Intuitive
Understanding the Sales Force
MAY 10, 2023
We are now seeing these events in sales organizations: Missed forecasts. The economic crisis of 2008-9, and the Covid lockdowns of 2020-2021 showed us that when companies focus on cost-cutting instead of growing revenue, revenue declines - sharply. Stock Market down. Cost-cutting. Closing delays. Failure to hit quotas.
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