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A Conversation With Eric Pratt: Why Sales Playbooks are a Necessary Complement to Inbound Marketing Plans

Costello

For Eric Pratt, more than thirteen years in the sales and marketing industry taught him a few things about how these teams can work together. This understanding led him to found Revenue River in 2009, a digital marketing and sales innovation agency. How can sales enablement complement inbound marketing efforts?

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The Slippery Slope Called Sales Enablement

Jonathan Farrington

A very well respected organization in the marketing and sales alignment business now reports that most companies have done all they can to help sales at the top of the funnel. Now what is needed, they say, is to provide support to sales people in the middle and late stages of the buying process. Sales Enablement.

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SMB a New Year Bright Spot for IT Sales and Marketing?

The ROI Guy

According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. The Bottom-Line Even though good economic news is hard to come by, SMBs might represent the one bright spot for IT vendors in 2012.

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Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

The ROI Guy

Spending on IT cloud services will triple in the next 5 years, reaching $42 billion and capturing 25% of IT spending growth in 2012." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings. IDC: Economic Buyers, Digital Overload and Sales E.

ROI 40
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PODCAST 54: How to Pick Your Next Company to Build a Great Career w/Nick Worswick from WeWork

Sales Hacker

Showpad is the leading sales enablement platform for the modern seller. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions. From 2000 to 2009, the company grew 40% to 60% year over year.

Company 54
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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

If Your Sales Emails Look Like This, You’re Definitely Losing Potential Customers. A former economist, Heather traded the world of academia and research for tech startups in 2012 after moving back to the Bay Area after completing economic development projects in Egypt. The Sales Blog-Anthony Iannarino. The Gist: .