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What I learned About the Future of Sales Enablement at #Transform18 hosted by Showpad

Jeff Davis

The theme was “Reimagining Sales Enablement”. As a keynote speaker and business coach focused on strategically aligning Sales and Marketing, I attended because I wanted to see what the future of Sales Enablement looks like. I had the pleasure of attending Showpad’s first ever US conference - TRANSFORM18.

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A Conversation With Eric Pratt: Why Sales Playbooks are a Necessary Complement to Inbound Marketing Plans

Costello

For Eric Pratt, more than thirteen years in the sales and marketing industry taught him a few things about how these teams can work together. This understanding led him to found Revenue River in 2009, a digital marketing and sales innovation agency. How can sales enablement complement inbound marketing efforts?

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Your Sales Training Is Broken. Here’s How to Fix It.

Hubspot Sales

I often work with new sales managers who think, "If these tactics and scripts worked for me, they'll work for my team." In effect, the manager aims to create a team of mini-me's who will sell and act the way they do. Later, I learned that the way I'd handled this objection demonstrated sales potential. Sometimes, this works.

Hiring 98
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The Criticality of SPM Technology

OpenSymmetry

While, incentive compensation administration is still a main piece, the broader SPM technology concept is expanding more holistically to include other key aspects which directly impacts how a sales team might perform, including talent development, sales enablement, and territory and quota management. About the Author.

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Beyond bonuses: How to motivate your sales team

Zendesk Sell

Use nonmonetary strategies to motivate your sales teams. According to a 2009 survey conducted by McKinsey & Company , nonfinancial incentives were rated as more powerful motivators than financial incentives. Also make sure that your teams have the right sales-enablement material. Use this to your advantage.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

She’s overseen the growth of LeadG2 through the pandemic, almost doubling the size of her team post-pandemic due to her strategic leadership, focus on client results, and finding new ways to help others sell smarter and faster through inbound marketing and sales enablement. What is one a-ha moment you’ve had in your sales career?

Hiring 130