The ROI Guy

AUGUST 15, 2010

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. April 2009).

Sales Enablement 40

Sales Enablement Lead Rank Face-to-face Vendor 40

Highspot

JUNE 4, 2019

Technology Leader in Burgeoning Sales Enablement Category Is More Than Doubling Across Key Business Metrics. SEATTLE, June 4, 2019 – Highspot , the highest customer-rated sales enablement platform , today announced it has secured $60 million in Series D funding. Defining Modern Sales Enablement.

SalesForce 40

SalesForce Real Estate Enterprise Enterprise 40

Costello

NOVEMBER 15, 2018

For Eric Pratt, more than thirteen years in the sales and marketing industry taught him a few things about how these teams can work together. This understanding led him to found Revenue River in 2009, a digital marketing and sales innovation agency. How can sales enablement complement inbound marketing efforts?

Top of Funnel 63

Top of Funnel Inbound Outsourcing Services Conversion 63

Hubspot Sales

MARCH 3, 2020

In 2019, millions of social media users took to their Facebook and Instagram profiles to post their 10-year challenge photos consisting of side-by-side shots of themselves in 2009 and 2019. Now, it’s time to do the 10-year challenge with your sales strategy. Traditionally, sales was a numbers game. Invest in sales enablement.

Outsourcing Services 84

Outsourcing Services Strategy Remedy Consumer 84

Jonathan Farrington

AUGUST 10, 2012

A very well respected organization in the marketing and sales alignment business now reports that most companies have done all they can to help sales at the top of the funnel. Now what is needed, they say, is to provide support to sales people in the middle and late stages of the buying process. Agree on a customized solution.

Top of Funnel 35

Top of Funnel Sales Qualified Lead Sales Enablement Lead Rank 35

The ROI Guy

MARCH 2, 2009

A recent newsletter from sales and marketing best practices analysts at SiriusDecisions ( www.siriusdecisions.com February 2009; Knowledge Inflection Points) highlights that today’s buyers are more savvy, and gather more information than ever from public sources before they engage sales professionals.

Customer 40

Customer ROI Decision Maker Case Study 40

Factor 8

JANUARY 9, 2020

In the past ten years, most of the major advancements we’ve seen in sales have come from our customers, from marketing, and from technology. Think about it: The customer journey. Customers don’t need salespeople for the first 70+ percent of their buying journey. Customers don’t see us as trusted advisors.

Hiring 36

Hiring Call-back Inbound Lead Rank 36

The ROI Guy

SEPTEMBER 21, 2010

With so much to work on, its easy for marketers to forget a very important audience, sales professionals, and where marketing meets sales, sales enablement. The good news is that sales enablement programs have become more formalized, and investments in sales support have never been higher.

Marketing 40

Marketing Sales Enablement Face-to-face Survey 40

Hubspot Sales

MARCH 4, 2019

Customer-oriented. The best salespeople have always been subject matter experts, put the customer first, and led with their authentic selves. Later, I learned that the way I'd handled this objection demonstrated sales potential. Some guidance is better than none, and playbooks are a crucial part of any effective sales process.

Hiring 98

Hiring Training Hubspot How To 98

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Declining from 2009 is budget allocations and spending for search ads and search engine optimization, as well as display ads.

ROI 45

ROI Buyer Buying Cycle Social Media 45

OpenSymmetry

MAY 23, 2016

While, incentive compensation administration is still a main piece, the broader SPM technology concept is expanding more holistically to include other key aspects which directly impacts how a sales team might perform, including talent development, sales enablement, and territory and quota management. About the Author.

Territories 40

Territories Vendor Incentives Incentive 40

The ROI Guy

JULY 15, 2009

Wednesday, July 15, 2009 VMware launches Realized ROI toolkit, powered by Alinean Provides quantifiable proof to customers of the realized ROI from prior VMware deployments. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. IDC: Economic Buyers, Digital Overload and Sales E.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

JANUARY 25, 2011

Heres our three key takeaway opportunities: 1) Buyer Facilitation versus Selling, 2) Buyers, Fueled by the Internet, Firmly in Control, 3) Most Prominent Inhibitors to Sales Achieving Quota is “Inability to Communicate Value Messages&#. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 49

ROI Buying Cycle Social Media Webinar Metrics 49

The ROI Guy

NOVEMBER 14, 2011

According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. There is more pressure than ever to improving customer relationships and competitive advantage via social, marketing, sales and service technology.

Case Study 69

Case Study Marketing Proposal Hiring 69

Sales Hacker

DECEMBER 14, 2018

On the other hand, Chad Dyar , Director of Sales Enablement of OnDeck , recommends saving on new technology so you can splurge on upgrading your current tech stack. “ Our team is lucky enough to manage both the sales and marketing stack,” said Dyar. It happened in 2009. I’ve never felt so helpless in my life”.

Discount 66

Discount Software Software Vendor 66

The ROI Guy

FEBRUARY 14, 2011

Resources Alineans Social Media ROI Calculator can help: [link] (Free to use and see results onlune, registration required to download customized report) Source: Marketers Optimistic About Finding Social Media ROI (Mashable, February 09, 2011) Posted by Tom Pisello at 10:32 AM Email This BlogThis! Latest Research. Let the Good Times Roll?

Social Media 60

Social Media ROI Media B2C 60

The Ultimate Sales Executive Resource

FEBRUARY 8, 2010

CSO Insights just published their The Sales Performance Optimization 2010 Survey Results and Analysis Report which this year captures and consolidates the opinion of more that 2500 respondents to the survey. Furthermore, I am a long term advocate that sales processes must be aligned with how customers want to buy.

Lead Rank 40

Lead Rank Lead Scoring Top of Funnel Trends 40

The ROI Guy

APRIL 9, 2010

Using the Alinean TCO tool and specific customer consolidation opportunities over a three-year span, HP-UX 11i v3 running on HP Integrity BL870c was shown to deliver a 23 percent lower TCO than IBM AIX 6.1 For each customer, HP uses the Alinean TCO analysis tools to validate and present these projections to frugal buyers.

Tools 40

Tools Sales Tools Campaigns Oracle 40

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

ROI 40

ROI Social Media Decision Maker Survey 40

The Ultimate Sales Executive Resource

AUGUST 19, 2009

This is probably not a wise thing to do when CMOs are increasingly held accountable by CEOs about their contribution they make to the business In my Masterclass “Why do Salespeople Make Little Use of Marketing Assets” on August 20, 2009 at 11 a.m. US Eastern, 4 p.m. The slides used for this Masterclass can now be found here. UK, 17:00 CET.

Marketing 40

Marketing Collateral Campaigns Account 40

The ROI Guy

DECEMBER 23, 2010

Although the desire may be there to pursue improved internal and external customer service improvements via enterprise innovation, most state budgets will remain challenged well into the recovery, yielding a pragmatic, economic-focused CIO. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Face-to-face Survey 40

The ROI Guy

DECEMBER 9, 2010

Using an Alinean powered ROI calculator, he explained how customers can combine the cloud with existing applications and infrastructure, achieving IT cost savings, flexibility and an ability to get ideas to market rapidly. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Latest Research.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Latest Research. Let the Good Times Roll?

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The Ultimate Sales Executive Resource

AUGUST 14, 2009

In contrast to this, CSO Insights in their Sales Performance Optimization – 2009 Survey and Analyzes, report that about 52% of the leads salespeople are working on, are self generated by the salespeople. One possible explanation for this discrepancy could be that a shift has already occurred how field sales forces are used.

Leads 40

Leads Marketing Qualified Lead B2C Buying Cycle 40

The ROI Guy

JANUARY 17, 2011

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. Partners and enterprise sales professionals have adopted the tool significantly more than prior in-house developed programs, driving significant multi-million dollar customer deals.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

Mindtickle

DECEMBER 5, 2016

The business has been expanding rapidly since its inception in 2009. In only a few years it has gone from having a few hundred channel partners to several thousand, selling across dozens of countries and reaching thousands of customers globally. in San Jose they needed to be where their channel partners and customers were.

Sales Enablement 52

Sales Enablement Conversion Scale Channels 52

Mindtickle

DECEMBER 5, 2016

The business has been expanding rapidly since its inception in 2009. In only a few years it has gone from having a few hundred channel partners to several thousand, selling across dozens of countries and reaching thousands of customers globally. in San Jose they needed to be where their channel partners and customers were.

Sales Enablement 52

Sales Enablement Conversion Scale Channels 52

The ROI Guy

DECEMBER 6, 2010

These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. Latest Research. Let the Good Times Roll?

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Basically, content marketing is the art of communicating with your customers and prospects without selling. For marketers, the news is good overall.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Highspot

NOVEMBER 14, 2022

If the financial services industry learned anything from the last major recession in 2009, it’s that the firms that were able to pivot quickly and take a proactive approach to drive revenue were in the best position to ride out the storm. AN EXCEPTIONAL CUSTOMER EXPERIENCE. PROTECT CUSTOMER DATA. DOING MORE WITH LESS.

Face-to-face 52

Face-to-face Pivotal Scale Lead Rank 52

The ROI Guy

NOVEMBER 8, 2006

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Social Media Benefit Oracle 40

The ROI Guy

NOVEMBER 8, 2006

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.

Oracle 40

Oracle Microsoft ROI Outsourcing Services 40

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. In this research, we examine the monthly activity and usage reports of at least 15 Alinean customers to determine the tangible value these programs were delivering. d=222693735895213178.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

The ROI Guy

DECEMBER 14, 2005

. • Level 2: Process and Transaction Optimization - these investments in the business seek to deliver operating expense reductions by automate key business processes or streamline supply chain and customer transactions. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Latest Research.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

Sales Hacker

APRIL 22, 2019

Showpad is the leading sales enablement platform for the modern seller. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions. From 2000 to 2009, the company grew 40% to 60% year over year.

Company 54

Company Hiring Scale How To 54

Zendesk Sell

FEBRUARY 28, 2019

Use nonmonetary strategies to motivate your sales teams. According to a 2009 survey conducted by McKinsey & Company , nonfinancial incentives were rated as more powerful motivators than financial incentives. quality customer interactions). Were they actually effective in moving a potential customer down the pipeline?

Motivation 71

Motivation How To Survey Incentives 71