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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Get a Demo Determining your company’s position in your market is crucial to identifying whether a demand-gen or lead-gen strategy is best for your growth goals. Sales enablement Includes playbooks, ROI tools, and battle cards 4. Is this a brand-new thing you’re creating with this product?”

Lead Gen 130
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2010 vs. 2020: 9 Sales Strategies That Changed Dramatically in the Last Decade

Hubspot Sales

In 2019, millions of social media users took to their Facebook and Instagram profiles to post their 10-year challenge photos consisting of side-by-side shots of themselves in 2009 and 2019. Now, it’s time to do the 10-year challenge with your sales strategy. Invest in sales enablement. Demo software.

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Welcome to The Decade of Sales

Factor 8

It’s made our inbound calls more critical and put more pressure on our sales reps and our product demos. Consider the terms “Tech Stack” and “Sales Enablement” weren’t even terms in 2009. Sales leadership, marketing leadership, and our customers expect more from our sales departments. The outcome?

Hiring 36
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End of Year Software Discounts: Savvy Cost Saving or Short-Sighted Business Move?

Sales Hacker

On the other hand, Chad Dyar , Director of Sales Enablement of OnDeck , recommends saving on new technology so you can splurge on upgrading your current tech stack. “ Our team is lucky enough to manage both the sales and marketing stack,” said Dyar. It happened in 2009. I’ve never felt so helpless in my life”.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For marketers, the news is good overall. navigation, placement of content, imagery, etc.)

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%). In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Outside of her day-to-day sales role, she is an Adjunct Professor and teaches sales courses for Aspireship, Victory Lap, and Re:Work Training. She recently Co-Founded the Women in Sales Club which serves over 3,500 members. What is one a-ha moment you’ve had in your sales career? Sales karma is a true thing.

Hiring 130