Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?
Zoominfo
OCTOBER 18, 2022
The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. Sales enablement Includes playbooks, ROI tools, and battle cards 4. There are essentially two competing schools of thought among B2B marketers. But the world has changed.
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