No Product Differentiation? No Problem. A CEO Who Found Another Way to Grow
SBI Growth
SEPTEMBER 6, 2012
In 2009, Steve was brought in by its ownership group, Oncap. Building loyalty at the individual driver level is important, but not a means to double revenue in a 5 year span. If you feel product differentiation and hot markets are the only way to grow revenue, this CEO proved otherwise by refusing to accept these limitations.
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