The Sales Hunter

FEBRUARY 8, 2012

I’ve often said that the problem with a “social media strategy” is that it really should be called a “business marketing strategy.” I encourage you to read Lauren’s article and then actually apply some of the insights she offers to your business marketing strategy. Risk of Social Media Marketing?

Social Media 189

Social Media Media Strategy Prospecting 189

Alice Heiman

JANUARY 31, 2023

[06:38] We were building a product that no one had ever heard of, software for events. [06:57] But in reality, you want to make sure you have product market fit and selling is the best way to determine that. [13:10] I was still managing marketing and support with a few junior managers, and we hit 5 million.

Hiring 131

Hiring Lead Rank Promotion Cancellation 131

The Pipeline

JANUARY 13, 2012

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. I had a call from Bob, a director of sales with software company. When Sales Met Marketing. Community Marketing Blog. August 2010.

Pipeline 224

Pipeline Cancellation Sales Cycle Cold Calling 224

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. This has led many marketers to question whether or not SEO is dead. 57% of B2B marketers state that SEO generates more leads than any other marketing initiative.

Lead Rank 189

Lead Rank Lead Scoring Engineering Google 189

The Pipeline

MAY 12, 2011

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. Magazine’s Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit.

Pipeline 255

Pipeline Conference Cold Calling Hiring 255

The Pipeline

OCTOBER 3, 2011

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. A variation on the familiar “oh no, it is not the hardware, it’s a software issue” ya right. When Sales Met Marketing. April 2010.

Pipeline 227

Pipeline Customer Demand Generation Agencies Hiring 227

Pointclear

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? 50-250 beds.

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

The Sales Hunter

JANUARY 12, 2012

It’s time we kill the term “social media” and replace it with “business marketing.” If we think in terms of developing a business marketing strategy, we’re going to be far more effective in building our business rather than thinking of building a social media strategy. Risk of Social Media Marketing?

Social Media 157

Social Media Media Motivation Prospecting 157

Sales Hacker

DECEMBER 14, 2018

Our team is lucky enough to manage both the sales and marketing stack,” said Dyar. It happened in 2009. Erica Stritch , VP of Marketing at RAIN Group , also shared a tale of a deep discount gone wrong. “A The disappointment really set in when we launched our first marketing and sales campaign. She’s been through enough.

Discount 65

Discount Software Software Vendor 65

Hubspot Sales

OCTOBER 17, 2018

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. But by that time, we had a sizable lead in the market.

Loyalty 102

Loyalty Inbound Skype Consumer 102

The Sales Hunter

DECEMBER 15, 2011

It’s time we kill the term “social media” and replace it with “business marketing.” If we think in terms of developing a business marketing strategy, we’re going to be far more effective in building our business rather than thinking of building a social media strategy. Remember MySpace?

Social Media 152

Social Media Media Motivation Hiring 152

Pointclear

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels.

Social Media 170

Social Media Marketing Outsourcing Services Hiring 170

The Sales Hunter

JANUARY 23, 2012

Are you spending time with your IT staff to see the hoops they have to jump through to make sure your web site, computers, and software are up to speed? Sit in on a strategy session with your marketing team or a weekly budget update with a project manager. December 2009. November 2009. October 2009. September 2009.

Motivation 168

Motivation Hiring Ideal Customer Profile Negotiation 168

Jeff Davis

JANUARY 18, 2017

We know that company culture effects alignment between sales and marketing. I discovered Jeff’s writings by reading about the terrible effect that misalignment between sales and marketing could have on a business development - “ World War B2B: The misalignment of sales and marketing ”. and I cannot agree more with him.

Hiring 48

Hiring Marketing B2B B2C 48

Pointclear

JANUARY 15, 2013

Here are some truths you should know about selecting a partner among lead generation companies: Virtually 100% of marketing qualified leads should become sales accepted leads. Students, prisoners (yes, there’s a company out there that does this), appointment setters and offshore call center staff should not be contacting your target market.

Lead Generation 200

Lead Generation Sales Qualified Lead Lead Rank Marketing Qualified Lead 200

The Spiff Blog

MARCH 17, 2022

Marcello Albuquerque, Software Engineer. Dave started his career in sales and marketing prior to falling in love with the balanced left/right brain usage of product management. Having recently returned to the UK with his wife and daughter, he can be found spending his weekends exploring London’s markets, parks, and attractions.

Meeting 62

Meeting Engineering PeopleSoft Travel 62

Hubspot Sales

MARCH 20, 2018

Value-added resellers often specialize in software, hardware, and other technologies. Front-office SaaS development is booming, software is getting cheaper and more intuitive, and CEOs are concerned more about growth than point solutions. Four Software Trends IT Resellers, VARs, and Channel Partners Should Watch.

Lead Rank 86

Lead Rank Trends Lead Scoring Outsourcing Services 86

Hubspot Sales

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. What you need is customer relationship management (CRM) software. Here are four ways a CRM software pays for itself once you get it up and running.

Small Business 97

Small Business Small Business Software Software 97

Hubspot Sales

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Outsourcing Services 144

Outsourcing Services Scale Lead Rank Lead Scoring 144

Hubspot Sales

MARCH 3, 2020

In 2019, millions of social media users took to their Facebook and Instagram profiles to post their 10-year challenge photos consisting of side-by-side shots of themselves in 2009 and 2019. With consumers and businesses navigating a challenging economy and sobering job market, many companies were focused on staying afloat.

Outsourcing Services 84

Outsourcing Services Strategy Remedy Consumer 84

Sales Hacker

JUNE 5, 2018

On this episode of the Sales Hacker podcast, we talk with Cassie Young , Chief Commercial Officer at Sailthru about how data driven decision making can bring sales, marketing, and customer success all on the same page. She’s one of the top marketing and sales leaders in New York City. In 2009, I headed out to do my MBA.

Data 51

Data Marketing Customer Banking 51

Nutshell

OCTOBER 12, 2017

New software product development generally leads to some panic, so we really wanted to build a brand that spoke to our geeky nature and put worried minds at ease. It can be used as an informal greeting used to show excitement, or as a verb meaning ‘to initiate conversation’.”— Patrick Shorb, President and Founder. Don’t Panic Labs.

Customer 102

Customer Campaigns Promotion Positioning 102

Sales Hacker

JANUARY 28, 2020

Software Sales as a 2nd Career [9:00]. The company out there that we speak to is making huge marketing investments and acquisition costs, driving people to their site, building that amazing brand image, brand integrity, seamless customer experience. Software Sales as a 2nd Career [9:00]. It was 2009. We’re on iTunes.

Hiring 67

Hiring Software Software Retail 67

SBI

JUNE 11, 2013

Fast growing companies need to hire more people, open new offices, and acquire additional hardware, software and services. whose revenue was greater than $100,000 in 2009 and no less than $2,000,000 in 2012. Fast growing companies represent a healthy market for many sellers because of their very nature. Share your ideas.

Ideal Customer Profile 111

Ideal Customer Profile Revenue Company Decision Maker 111

SugarCRM

JUNE 23, 2020

While that might not be surprising considering that Bullhorn is recruitment software, the message is broader and encompasses technologies that can leave firms in a strong position to handle the economic rebound. There is no easier way to do this and adapt than the use of software. The question then became why?

Ideal Customer Profile 26

Ideal Customer Profile Software Software SugarCRM 26

The ROI Guy

NOVEMBER 14, 2011

IT solution providers are quickly reacting to the pessimistic forecasts with a sales and marketing strategy rethink – trying to appeal to today’s more stressed and frugal buyer. There is more pressure than ever to improving customer relationships and competitive advantage via social, marketing, sales and service technology.

Case Study 69

Case Study Marketing Proposal Hiring 69

SBI

AUGUST 13, 2013

In 2009, there were 800,000 inside sales departments. They think in sound bites, not lengthy marketing “garbage”. As President of Smart Selling Tools , she consults with many of the top sales productivity software vendors as well as end-user organizations looking to select the right tools. By the end of 2013 there will be 2.3

InsideSales 129

InsideSales Hiring Inside Sales Webinar Metrics 129

The ROI Guy

JUNE 3, 2010

gain in software spend, and a sluggish 1.5% spending increase in 2010 compared to 2009, with the largest increases in the government / public sector. IDC's latest predictions point to a 3.8% year over year increase in global IT spend, led by a 6.4% rise in hardware (PCs, servers, storage and network equipment), a surprisingly modest 3.1%

Campaigns 40

Campaigns Government Marketing Forecasting 40

Green Lead's B2B

JUNE 1, 2022

Activate is the home that Green Leads deserves – a close knit company, still managed by the founders, that understands the marketing and sales landscape and will be an enduring partner moving forward. Linda and I learned and understood the B2B sales and marketing business as well as the appointment setting business. Enough business.

Sales Qualified Lead 49

Sales Qualified Lead Ideal Customer Profile Lead Rank Lead Scoring 49

Velocify

JANUARY 29, 2013

According to a 2012 Bridge Group study [1] , from 2009-2011 the number of inside sales jobs grew 124% in the U.S. This evolution means an increasingly mature buying market that is driving new CRM-related needs for sales and marketing teams. To meet these demands, emerging technologies are proliferating and gaining traction.

Inside Sales 71

Inside Sales CRM Leads360 Eloqua 71

CloserIQ

OCTOBER 10, 2018

Drift provides a conversational sales and marketing platform that allows businesses to better connect with prospects and customers. Founded 2009. Klaviyo is providing better email marketing solutions for ecommerce stores. HubSpot, a leader in inbound content marketing software, is perhaps Boston’s best-known startup.

Hiring 76

Hiring Company Policies Analytics 76

Highspot

JUNE 4, 2019

The gap between sales and marketing is a decades-old challenge that traditional technologies have failed to reconcile. SiriusDecisions reports, “65 percent of content produced by marketing for use by sales is never utilized.” “Enablement is the new customer battleground,” said Highspot CEO Robert Wahbe.

SalesForce 40

SalesForce Real Estate Enterprise Enterprise 40

The ROI Guy

APRIL 22, 2010

In the study, based on a survey of Microsoft Small Business Specialist partners, 63 percent of respondents predicted their SMB customers will spend more on IT in 2010, up from just 25 percent in 2009, with overall SMB IT spending anticipated to rise by an average of 16 percent over 2009 levels. percent over 2009 spending levels."*

Microsoft 40

Microsoft ROI Face-to-face Small Business 40

Zendesk Sell

MARCH 28, 2019

Whether for sales, marketing, finance, or support, job descriptions typically have the same structure: Company info. Zendesk Sell began when we were frustrated by our own experience with CRM and was founded in 2009 based on a strong internal belief that businesses deserve better, smarter software. Title info. Summary objective.

Hiring 77

Hiring How To Sales Qualified Lead Lead Rank 77

SugarCRM

MARCH 15, 2013

FOR IMMEDIATE RELEASE: SalesFUSION To Promote Marketing and Sales Alignment at Microsoft Convergence through “Gold In Your CRM” Promotion. March 1, 2013 – SalesFUSION™ is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. Atlanta, GA. These are real.9999 About SalesFUSION.

Microsoft 20

Microsoft Promotion Marketing Demand Generation Agencies 20

Delicious Sales

MAY 2, 2012

Marketing (6398). Software (1035). 2009 (1040). In 2009, there were 800,000 inside sales departments. Topics Major Topics. Sales (12918). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Customer Service (995). Inside Sales (849). Channels (799). Advertising (694). Selling Skills (528).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

HeavyHitter Sales

OCTOBER 9, 2009

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Steve Martin Interview » October 09, 2009. Posted by: Marketing Dissertation | October 12, 2009 at 01:10 AM. » Categories. Sales Tips.

Webinar Metrics 60

Webinar Metrics Penetration Software Software 60