Accelerate Slow Sales Cycles with More Sales Enablement Investments?
The ROI Guy
OCTOBER 22, 2010
According to Andrew Gaffney in his article Marketers Shifting Focus To Sales Enablement To Accelerate Slow Pipelines , “Deals expected to close in the current quarter are often getting clogged and pushed out later in the year. So how is the sales enablement role evolving within b2b vendors? Productivity is a science.
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