Accelerate Slow Sales Cycles with More Sales Enablement Investments?
The ROI Guy
OCTOBER 22, 2010
The result of Frugalnomics has been a marked slowdown in the pipeline, and longer than ever sales cycles. According to Andrew Gaffney in his article Marketers Shifting Focus To Sales Enablement To Accelerate Slow Pipelines , “Deals expected to close in the current quarter are often getting clogged and pushed out later in the year.
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