2009, Sales Enablement and SME

Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Reduce discounting and increase deal size for direct sales by 20% or more by migrating sales from features, function and price selling to business value selling.

ROI

ROI Campaigns Lead Rank Lead Scoring

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

She’s overseen the growth of LeadG2 through the pandemic, almost doubling the size of her team post-pandemic due to her strategic leadership, focus on client results, and finding new ways to help others sell smarter and faster through inbound marketing and sales enablement. What is one a-ha moment you’ve had in your sales career?

Hiring

Hiring Ideal Customer Profile Top of Funnel Lead Rank

Sales Pro Central

Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

170+ Women in Sales Share Their Career-Defining Aha Moment

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