The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Microsoft Media 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

ROI 40

ROI Social Media Analysis Microsoft 40

The ROI Guy

JANUARY 20, 2011

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. IDC: Economic Buyers, Digital Overload and Sales E. Latest Research. Let the Good Times Roll?

ROI 40

ROI Social Media Media Campaigns 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Advantage Microsoft.

Microsoft 40

Microsoft ROI Licensing Social Media 40

The ROI Guy

JANUARY 25, 2011

Heres our three key takeaway opportunities: 1) Buyer Facilitation versus Selling, 2) Buyers, Fueled by the Internet, Firmly in Control, 3) Most Prominent Inhibitors to Sales Achieving Quota is “Inability to Communicate Value Messages&#. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 49

ROI Buying Cycle Social Media Webinar Metrics 49

The ROI Guy

DECEMBER 23, 2010

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. IDC: Economic Buyers, Digital Overload and Sales E. Latest Research. Let the Good Times Roll?

ROI 40

ROI Social Media Face-to-face Survey 40

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

ROI 40

ROI Social Media Decision Maker Survey 40

The ROI Guy

OCTOBER 22, 2010

According to Harte-Hanks, “The key for marketers and sales people, of course, is to stake out a strong position early in the process, maximize influence through effective targeting and message delivery, and make an impact on the decision-makers before it is too late.&# Gartner CIO Study Highlights Need for Outcome-Base.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

MAY 6, 2010

. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

MARCH 2, 2009

A recent newsletter from sales and marketing best practices analysts at SiriusDecisions ( www.siriusdecisions.com February 2009; Knowledge Inflection Points) highlights that today’s buyers are more savvy, and gather more information than ever from public sources before they engage sales professionals.

Customer 40

Customer ROI Decision Maker Case Study 40

The ROI Guy

JANUARY 17, 2011

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. Partners and enterprise sales professionals have adopted the tool significantly more than prior in-house developed programs, driving significant multi-million dollar customer deals.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

DECEMBER 6, 2010

These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. Latest Research. Let the Good Times Roll?

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For marketers, the news is good overall. navigation, placement of content, imagery, etc.)

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

NOVEMBER 29, 2010

Sales teams are being engaged later and later in the sales cycle. According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%).

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

NOVEMBER 8, 2006

Study participants reported that on average a database administrator could manage over 30 Microsoft SQL Server 2005 databases, while Oracle 10g implementations required one DBA per 10 databases. To assure similar comparisons, the study examined potential differences in the application, load and complexity of the database instances.

Oracle 40

Oracle Microsoft ROI Outsourcing Services 40

Highspot

NOVEMBER 14, 2022

If the financial services industry learned anything from the last major recession in 2009, it’s that the firms that were able to pivot quickly and take a proactive approach to drive revenue were in the best position to ride out the storm. DOING MORE WITH LESS. And by providing reps with the opportunity to create personalized content.

Face-to-face 52

Face-to-face Pivotal Scale Lead Rank 52

The ROI Guy

NOVEMBER 8, 2006

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. IDC: Economic Buyers, Digital Overload and Sales E. Latest Research. Let the Good Times Roll?

ROI 40

ROI Social Media Benefit Oracle 40

The ROI Guy

SEPTEMBER 4, 2007

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. IDC: Economic Buyers, Digital Overload and Sales E. Latest Research. Let the Good Times Roll?

ROI 40

ROI Social Media Comparison Networking 40

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Case studies were commissioned, but did not provide all the proof needed. Reduce the time it takes to develop credible businesses cases from days or months to hours. . d=222693735895213178.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

The ROI Guy

DECEMBER 14, 2005

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. IDC: Economic Buyers, Digital Overload and Sales E. Latest Research. Let the Good Times Roll?

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

The ROI Guy

JULY 22, 2010

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. IDC: Economic Buyers, Digital Overload and Sales E. Latest Research. Let the Good Times Roll?

ROI 40

ROI Lead Rank Social Media Lead Scoring 40

Sales Hacker

OCTOBER 7, 2021

She’s overseen the growth of LeadG2 through the pandemic, almost doubling the size of her team post-pandemic due to her strategic leadership, focus on client results, and finding new ways to help others sell smarter and faster through inbound marketing and sales enablement. What is one a-ha moment you’ve had in your sales career?

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

The ROI Guy

SEPTEMBER 9, 2010

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. • Where is sales enablement heading, and how do you get started?

ROI 40

ROI Sales Enablement Lead Rank Social Media 40

The ROI Guy

SEPTEMBER 10, 2010

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. for 2009, showing that a spending recovery is in place, but marginally.

ROI 40

ROI Social Media Demand Generation Agencies Survey 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. More information on the study can be found at: [link] Posted by Tom Pisello at 7:34 AM Email This BlogThis!

ROI 40

ROI Social Media Ideal Customer Profile B2B 40

LeadFuze

AUGUST 5, 2021

The Gist: You can almost not keep up with the sheer volume of content generated by the sales (Read. Their army of bloggers cover every topic imaginable and use lists, case studies, video, gifs – you name it, to bring the up to the minute informative articles on all industry developments. The Sales Blog-Anthony Iannarino.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

The ROI Guy

AUGUST 5, 2010

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. IDC: Economic Buyers, Digital Overload and Sales E. Latest Research. Let the Good Times Roll?

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

SEPTEMBER 28, 2010

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. IDC: Economic Buyers, Digital Overload and Sales E. Sales Enablement Effectiveness?

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

AUGUST 4, 2010

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. IDC: Economic Buyers, Digital Overload and Sales E. Latest Research. Let the Good Times Roll?

ROI 40

ROI Lead Rank Lead Scoring Social Media 40

The ROI Guy

NOVEMBER 8, 2006

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. IDC: Economic Buyers, Digital Overload and Sales E. Latest Research. Let the Good Times Roll?

ROI 40

ROI Ideal Customer Profile Social Media Customer 40

The ROI Guy

AUGUST 5, 2010

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. IDC: Economic Buyers, Digital Overload and Sales E. Latest Research. Let the Good Times Roll?

ROI 45

ROI Social Media Discount Analysis 45

The ROI Guy

AUGUST 5, 2010

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. IDC: Economic Buyers, Digital Overload and Sales E. Latest Research. Let the Good Times Roll?

ROI 40

ROI Social Media Analysis Comparison 40