How to Keep Your Interactive Marketing on Track
The ROI Guy
AUGUST 10, 2009
According to Gary Stein, VP of strategy for Ammo Marketing , in a ClickZ article: "If you want to be successful online, you must take advantage of the fact that you are marketing on a medium that people see as a tool, and they anticipate getting value out of……you must provide something worthwhile, because, simply, people want to use the Internet, not simply view it." Many are looking for ways to make thier Interactive Marketing programs more successful and provide higher ROI.